8 questions they are likely to ask to create business plan

The management team of a large, existing business

It is usual for business units in large organizations to prepare business plans in order to gain approval (and resources) for new business initiatives from senior management and the board. The issues that they will wish to see addressed vary from organization to organization and according to the strategic, tactical or financial challenges facing the business at the time. However, it is possible to say that they will wish to be presented with a business plan that is consistent with their stated objectives, strategic imperatives and financial constraints.

The following list gives an indication  of  the questions they are likely to  ask:

1. Is the plan consistent and supportive of the business’s overall strategy?
2.  What is the likely impact on the overall financial performance of the business in terms of revenue growth, profitability and gearing?
3. Will adopting the business plan require the raising of additional financing?
4. Does the business plan reinforce the position of the business’s brand?
5. Is the business plan feasible and within the scope of the organization’s capabilities?
6. How will the press and the financial markets react to the adoption of the business plan?
7. Will the adoption of this business plan have an impact on other areas of the business?
8. What alternative opportunities could be pursued?

The list of potential questions is endless and those responsible for writing the business plan need to anticipate and address the issues that will be of most concern to those who make the final decision on whether to go ahead with the project or not.